I was kind of surprised today when I saw, along with my phone bill and a credit card offer, the latest issue of
TokyoPop's freebie ad magazine;
Johanna Draper Carlson, of
Comics Worth Reading,
was likewise surprised when she got her copy a couple of days ago. It has a Summer '07 cover date and mostly seems -- at least, this time out -- goth-flavored "manga" from American creators. (I'm sorry, I still think that calling stuff of U.S. origin "manga" is disingenuous and just feeds into young and budding Japan fetishists' dreams of one day being published in
Shonen Jump or whatever. Three words, kid:
not bloody likely. In fact, I
still believe the whole American manga-flavored comics machine TokyoPop built was constructed on the two pillars of Stuart "D.J. Milky" Levy deciding to share the wealth and tell the kids that "I KAN B MANGA D00D AND SO KAN U!" following the publication of
Princess Ai, which he presumably did the lion's share of writing on, and Stu also waking up one morning and realizing that most of the Japanese publishers weren't returning his phone calls anymore. Quick, name a new Japanese license TokyoPop's acquired in the last six months!
Peacemaker doesn't count; that's just them picking up ADV's table scraps.)
Ahem. Clearly, as
usual, I digress. The point is,
erm, Summer 2007. On January 3rd of '08. How positively
amateur hour of them. Reminds me of the waning days of the Turbo Grafx-16 game system, when I was subscribing to the official magazine for that gaming platform and the time between issues grew longer and longer, until eventually ... *poof* I don't expect we'll be seeing TokyoPop
themselves disappear anytime soon, but clearly this publication -- which, as I said, is mostly just an ad anyway and is
free -- is not much of a priority 'round the office. And on the flip-side, I doubt it's much of a priority to anyone reading it, either, at least in the internet-savvy demographics.
Speaking of the internets, I couldn't help but notice a
particular line in
this article Johanna posted yesterday morning, regarding the graphic novel
glut comic stores and book retailers find themselves faced with:
That’s another reason to launch on the web and build up an audience willing to pay for your work, to guarantee sales and awareness for your print launch.